Imperfect Environmentalism.
Revolutionising every transaction into climate action.
A practical, human-centred book on how climate action can move beyond guilt, perfection and abstraction - and into everyday life. From Nidhi Mehra and Koushik Sur, co-founders of Myplan8®.
- Pages
- 168
- Language
- English
- Year
- 2026
About the book
A new vocabulary for everyday climate action.
Imperfect Environmentalism is a practical, human-centred exploration of how climate action can move beyond guilt, perfection and abstraction - and into everyday life. Instead of asking people or businesses to radically change who they are, the book asks a simpler question: what if every transaction could quietly become a climate action?
Blending storytelling with systems thinking, the book traces how money, behaviour, technology and policy intersect to shape our environmental impact. It introduces the idea that small, imperfect choices - when guided by the right intelligence - can create large, scalable change. From individuals and workplaces to banks, regulators and global markets, the book shows how climate responsibility can be made visible, measurable and actionable without disrupting modern life.
Written for professionals, students, decision-makers and conscious consumers alike, Imperfect Environmentalism reframes sustainability not as sacrifice, but as participation - one choice, one system, and one transaction at a time.
“What if every transaction could quietly become a climate action?”
Inside the book
Four threads, woven across 168 pages.
Behaviour, money, technology and systems - each examined on its own, then traced through the places they meet.
- Behaviour
Participation over perfection
Why the perfect environmentalist is a myth - and how imperfect, repeatable choices add up to the change we actually need.
- Money
Every transaction, a climate action
How money flowing through everyday life - salary, spend, savings - can be quietly redesigned to carry a climate signal.
- Technology
Intelligence at the edge
What it takes for scores, factors and ledgers to make sustainability visible without asking anyone to read a 40-page report.
- Systems
From individuals to global markets
How the same design idea scales - from a single user in an app, to a workplace, to a bank, to a regulator.
About the authors
Two co-founders. One shared question.
Nidhi and Koushik are the co-founders of Myplan8® - a climate intelligence company working at the intersection of sustainability, finance, technology and human behaviour.
Nidhi Mehra
Co-founder, Myplan8®
A marketer by training and instinct, with over two decades of experience shaping consumer behaviour across digital, fintech and growth-driven ecosystems. Her journey into sustainability emerged from a critical realisation: the same systems that drive convenience and consumption could be redesigned to drive awareness and responsibility.
Koushik Sur
Co-founder, Myplan8®
A product builder and certified financial planner with deep expertise in fintech, financial systems and data-led decision-making. His work has consistently focused on translating complex financial intelligence into practical tools that people and institutions can actually use.
Together, they believe climate action does not begin with perfection, but with participation. Imperfect Environmentalism is their shared attempt to reframe climate responsibility as something embedded in everyday choices - and every transaction.
Book details
Everything on the copyright page.
- Title
- Imperfect Environmentalism - Revolutionizing Every Transaction Into Climate Action
- Authors
- Nidhi Mehra, Koushik Sur
- Publisher
- Bluerose Publishers, 2026
- ISBN-10
- 9373101498
- ISBN-13
- 9789373101491
- Length
- 168 pages
- Language
- English
Available now
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